Lebron James is arguably one of the best to ever play basketball. However, his legacy continues to grow outside the realms of basketball. He is known for giving back to the community with his I PROMISE School. The NBA star invested millions of dollars supporting the youth in Akron.
The Lebron James Family Foundation announced its partnership with the cryptocurrency exchange Crypto.com. In a press release, the Lebron James Family Foundation said: “Building on a strong basis of education empowerment, the partnership will give students and families connected to the I PROMISE program access to the tools and educational resources needed to participate and succeed in building Web3, the future of the internet”.
The Lebron James Family Foundation also claims that Web3 “promises to deliver a more fair and equitable internet”. The idea of Web3 is a decentralized online ecosystem that combines the idea of blockchain and the World Wide Web.
Benefitting Some 1,600 Children
With this partnership, around 1,600 children can benefit and could potentially learn what cryptocurrency is and how the technology behind it works. Plus, it could potentially lead to opportunities for them in the future.
The press release continued “Through this partnership, I PROMISE students and families will get a strong foundation in Web3 and the innovations behind blockchain-based decentralized applications powering the future of many sectors from finance to media to art”. It added that the partnership will bring “Web3 educational resources and workforce development”. However, there weren’t any details on what type of tools or educational resources will be used.
James believes that blockchain technology can help revolutionize the economy, sports, entertainment, and how people engage. He said, “I want to ensure that communities like the one I come from are not left behind”. He added that “Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion. I’m looking forward to working with them to bring these opportunities to my community”.
Crypto.com’s Legitimizing Its Brand
This is the latest Crypto.com venture that involved the NBA. Crypto.com gained the naming rights to the former Staples Center, successfully changing it to Crypto.com Arena. Plus, Crypto.com is also a jersey sponsor for the 76ers.
Crypto.com now has more than 10 million customers. Plus, it is doing its best to become a household name. Crypto.com even now has a commercial that features Matt Damon. With its partnership with Lebron James, Crypto.com can legitimize itself not only among crypto investors but even among sports fans who see Lebron James as a role model.
